I founded syndeai, a boutique advisory firm, to provide hands-on support to media companies seeking expert, personalised, high-quality guidance rooted in international best practice.

Derived from the Greek syndein, meaning "to bind together", the brand syndeai evokes connection, trust, and unification, as well as the bringing together of diverse stakeholders and disciplines. These are aspirations I have consistently pursued throughout my career, and which are being amplified by the advancement of artificial intelligence.

This practice is founded on an extensive international career working with a global network of news publishers. Drawing on three decades of steering complex organisations through crisis and transformation, my strategic and organisational advisory offers a blend of boardroom practicality and hands-on execution.

Clients benefit from a proven ability to turn business disruption into opportunities and sustainable growth, align fragmented stakeholders around a shared direction, and restructure governance without losing operational momentum. Rather than theoretical frameworks, this advice is tested through real-world mergers, budget turnarounds, and multi-country expansions, and is designed to give leadership teams clarity, consensus, and a realistic path forward, even in the most disruptive environments.